CMS Users For a Better Tomorrow

Political Wire reblogs The Register’s report of KE04 head of online communications Zach Exley’s criticism of his party/campaign’s Internet efforts, and it’s worth noting.

The technology powering this year’s campaigns failed in no small part because it was so self-conscious, so heavily reported-on and talked-about. If the medium is the message heard, the message transmitted got lost.

Of course, the message this round of Democrats was transmitting wasn’t worth hearing anyway.